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Cycling apparel grouped for a custom program review
Home / Custom Cycling Apparel

Custom Cycling Program

Custom Cycling Apparel for Teams, Clubs & Brands

Plan jerseys, bib shorts and coordinated cycling apparel through one project brief. Tell us who you are outfitting, what you need and where the project stands.

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  • Team kits
  • Custom jerseys
  • Bib shorts & bottoms

SAKUN × DEER / Design Portfolio

One collaboration. A full spectrum of design.

Bold graphics, considered color palettes and coordinated front-and-back layouts. Explore the SAKUN × DEER design collection, from statement jerseys to matching layers, accessories and packaging.

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Design portfolio · Original artwork · Discuss your team kit design

SAKUN x DEER sky-blue graphic jersey
SAKUN x DEER — Sky-blue graphic jersey

Product Range

Cycling Apparel & Accessories

Explore jerseys, bib shorts, jackets and cycling accessories. Add the products you need to your project brief.

Wholesale & Distributor Partnerships

DEER at the China International Bicycle Fair

Explore DEER jerseys, cycling kits and design details at the China International Bicycle Fair in Shanghai. Step inside our booth and see the collection up close.

China International Bicycle Fair · Shanghai · 0:19 · Plays automatically with sound off.

Direct buyer answer

How should a B2B buyer compare custom cycling apparel suppliers?

A B2B buyer should compare custom cycling apparel suppliers on product fit for the intended rider, specification clarity, artwork and approval control, sample purpose, commercial transparency, evidence quality, and the ability to preserve an accurate reorder record. Ask each supplier to separate verified product facts from assumptions and to show how the selected garment, fit direction, sizes, artwork version, quantities, packaging, destination, and delivery basis will be documented. DEER CRUISE DESIGN publishes a starting MOQ of 5 pieces and a typical lead time of 45–50 days as planning references; the actual minimum, price, production window, and shipping terms remain subject to a written project review. Do not treat a mockup, generated image, generic checklist, or unrelated certificate as proof of a specific product or factory claim. Start with the route that matches the purchase—Team Kits, Wholesale & Trade, or Private Label / OEM—then carry the selected inputs into the Project RFQ.

More ways to browse: jerseys, bib shorts and team-store planning

Start with your buying intent

Choose the route that owns your next decision

Use the closest program or product route below, then carry the known project inputs into one written RFQ.

01 / Program

Custom Team Kits

Coordinate the product list, artwork, rider sizes, quantities, and approval owner.

02 / Operations

Team Store / Reorder

Plan the approved range, order window, allocation, fulfillment route, and later changes.

03 / Jerseys

Jersey / Aero

Compare intended use, fit direction, rider profile, and the product-specific size route.

04 / Bottoms

Bib Shorts

Define bib-specific use, riding posture, fit and sizes, artwork, and the sample question.

05 / Brand

Private Label / OEM

Organize the opening range, branding, labels, packaging, and approval route.

06 / RFQ

Project RFQ

Send the known scope and mark unresolved inputs for written review.

RFQ input checklist: buyer and program purpose; selected product families; estimated quantity by product; fit and size route; artwork and color status; sample question; destination; requested in-hand date; and approval owner. Mark unknown inputs for clarification; project terms remain subject to the current written quote.

Buyer routes

Choose the path that matches your project

01 / Teams & Clubs

Teams & Clubs

Coordinate jerseys, bib shorts and other kit choices in one brief. Include rider count, product mix, fit or sizing needs, artwork status and any sample questions.

02 / Wholesale & Trade

Wholesale & Trade

Tell us your market, the categories you are considering and how you expect the program to be used or reordered.

03 / Private Label / OEM

Private Label / OEM

Share your brand, product scope, artwork status and the decisions you need help confirming.

Production Capability

From design review to production coordination

A buyer-led workflow connects design review, material and sample decisions, and production coordination.

Full video · 9:50 · Playback starts only when you choose.
  1. 01

    Design review

    Align editable artwork, color priorities, placement hierarchy and one authorized approver with the selected product.

  2. 02

    Material / sample review

    Start with the selected product and one named question: fit, material, color, appearance or construction.

  3. 03

    Production coordination

    Keep the selected product, approved artwork and written release reference aligned through the applicable production stage.

Start your project brief

Test Reports & Material Documents

7A Antibacterial Cycling Jersey Test Report cover 7A Antibacterial Cycling Jersey Test Report Lingyun LF Cycling Shorts Test Report cover Lingyun LF Cycling Shorts Test Report Lingyun Pro Cycling Shorts Test Report cover Lingyun Pro Cycling Shorts Test Report Water-Repellent Fabric Test Report cover Water-Repellent Fabric Test Report UV Protection Fabric Test Report cover UV Protection Fabric Test Report SGS Moisture Management Test Report cover SGS Moisture Management Test Report FULL MOON Fabric Specification cover FULL MOON Fabric Specification

Product program

Build the right product mix

Use the two category summaries to narrow your brief. Verified product details stay on the product cards and product pages.

01 / Ride tops

Custom jerseys

Compare public jersey options, note the fit and sizing questions that matter to your riders, and add relevant products to your brief.

Explore products

02 / Lower body

Bib shorts & bottoms

Add lower-body options to the same project brief and record the questions that need product-specific confirmation.

Explore products

How it works

A clear brief first. Project-specific answers next.

  1. 01 / Choose your route

    Tell us who is buying and what the project needs to accomplish.

  2. 02 / Build the product brief

    Add categories or products, quantity or rider-count context, fit or sizing needs, artwork status and open sample questions.

  3. 03 / Send the inquiry

    Share the organization, work email and the question that needs an answer.

  4. 04 / Continue with project review

    DEER reviews the submitted context before project-specific details are confirmed.

Available on this page
The full supply-chain video and public product titles, imagery and verified product copy.
Captured in your brief
Buyer route, organization, email, project notes, selected public products and campaign source context.
Confirmed after review
Project suitability, commercial terms, MOQ, pricing, timing, samples, materials or performance only when the exact project and source records support them.

ORDER DATE

DEER CRUISE DESIGN

CUSTOM APPAREL PLANNING WINDOW

45–50 DAYS

Starting MOQ: 5 pieces Typical lead time: 45–50 days

DESIGN PRODUCTION WHOLESALE CUSTOM PROGRAMS DISTRIBUTOR PARTNERSHIPS

Typical lead time; final timing is confirmed with order details.

EST. DELIVERY WINDOW

FAQ

Questions before you send the brief

Who is this page for?

Teams, clubs, brands, wholesale and trade buyers, and private-label or OEM projects can start here. Choose the route that best matches your project.

What should I include in my project brief?

Share your organization, buyer route, the products or categories you are considering, quantity or rider-count context, fit or sizing needs, artwork status, sample questions and any timing requirements you want reviewed.

Can I include jerseys and bottoms in one inquiry?

Yes. Add products from either category to the same brief, or describe the mix in the project brief field.

What are the starting MOQ and typical lead time?

Starting MOQ: 5 pieces. Typical lead time: 45-50 days.

Does submitting a brief place an order?

No. It sends a project inquiry for review.

Can I review product details first?

Yes. Use View product for public details, then return to this page and add the relevant option to your brief.

Project brief

Tell us about your project

Share the essentials below. Add product options if you have them; you can also send a brief without selecting a product.

Products in your brief

No products selected yet. You can submit a brief without one.

    Add more products

    Continue exploring

    Choose what to explore next

    Compare products, visit About DEER or read the Journal.

    Cycling group riding together 01 / Team kits Plan Your Team Kit Bring jerseys, bottoms and project questions into one brief. Cyclist wearing a custom cycling jersey 02 / Jerseys Explore Custom Jerseys Review jersey options for your project brief. Cyclist wearing bib shorts while riding 03 / Bottoms Explore Bibs & Bottoms Add lower-body options to the same project brief. Cycling apparel displayed on a rack 04 / Company About DEER CRUISE DESIGN See the company context behind the product program. Cycling team standing with a road bike 05 / Journal Read the DEER Journal Browse articles in the DEER Journal.