Wholesale & trade
Wholesale & Trade Program
Plan an opening assortment, packaging, delivery and reorders for your sales channel.
Quick answer
What makes a trade inquiry easier to quote?
Tell us who you sell to, which product families you want to open with, estimated quantities, destination and launch window. Add packaging and replenishment needs when they matter to the channel.
Your next step: Separate the opening range, seasonal additions and reorders so each can be evaluated against its own quantity, timing and commercial assumptions.
Approval reference: The approved specification, artwork version, written quote and accepted order terms control the project.
Project-specific confirmation: This page does not prove a certification, test result, factory ownership, customer relationship or fixed commercial term unless a named source is provided.
Wholesale & trade / buyer program
Build a sellable range around the channel, not the largest catalog.
A useful trade brief connects the target rider, product roles, opening quantity, size allocation, packaging, approval route, and replenishment question. The written quote then confirms the commercial assumptions that apply to the selected project.
01 / Channel brief
Name how the range will be selected, sold, received, and reviewed.
Channel context changes the product shortlist, size assumptions, packaging, recipient model, launch plan, and later reorder process.
- Buyer and audience
- Business type, target rider, sales channel, destination, and decision owner.
- Range purpose
- Opening offer, seasonal addition, event allocation, staff apparel, or controlled replenishment.
- Operating model
- Who selects, pays, receives, allocates, approves, and owns the later reorder.
- Commercial boundary
- Discount, margin, territory, exclusivity, stock, and delivery terms are not assumed.
02 / Opening assortment
Give every product a commercial job before adding it to the range.
Start with one anchor style. Add supporting products only when the buyer, use, size route, artwork, packing, and replenishment role are clear.
- 01
Anchor jersey
Set the intended rider, fit direction, price position, artwork areas, and product-specific sizing route.
- 02
Coordinated bottom
Add bib shorts or another bottom only when the riding use, support priorities, size allocation, and sample question are defined.
- 03
Seasonal layer
Add a vest or jacket for a named climate, protection, packing, or merchandising role rather than visual catalog volume.
- 04
Rider accessory
Add accessories when compatibility, artwork scale, recipient, packaging, and reorder logic support the channel.
| Range layer | Buyer question | Record before quote |
|---|---|---|
| Core | Which product communicates the intended rider and channel? | Style, fit direction, estimated quantity, size route, artwork status. |
| Support | Which product completes a real riding or merchandising need? | Product role, compatibility, allocation, sample purpose. |
| Seasonal | Which weather or launch need justifies another SKU? | Required protection priorities, launch window, packing, inventory question. |
| Accessory | Does it support riders, retail, events, or a later reorder? | Recipient, product requirement, artwork, packaging, destination documents. |
03 / Size curve
Treat the opening size curve as a documented assumption, not a universal truth.
Use the selected product-specific size chart and available buyer evidence. Separate the garment's fit direction from the quantity assigned to each size.
- Fit directionChoose the intended silhouette for the product and audience.
- Product-specific chartDo not convert automatically from another product, pattern, or supplier.
- Representative reviewUse a team try-on or fit sample only when it answers a named question.
- Opening allocationRecord the proposed quantity by size and the evidence used to create it.
- Later correctionUse actual channel data to review future allocation; do not silently rewrite the first record.
04 / Packaging & barcode
Define retail and fulfillment data before the packaging is approved.
A hangtag, barcode, bag, label, carton, and recipient instruction each carries different ownership and approval risk. State which elements are buyer-supplied and which require a proposal.
- Product identity
- Style name, SKU logic, size, color reference, and variant relationship.
- Barcode ownership
- Data owner, code type, source file, verification route, placement, and readable size.
- Retail presentation
- Internal labels, hangtags, bag, warnings, inserts, and destination-market needs.
- Packout
- Individual or bulk packing, size grouping, carton marks, recipient, and handoff model.
No barcode, packaging, compliance, or destination-market claim is approved until the applicable source, content, placement, and responsible owner are confirmed.
05 / Sample review
Choose the review that resolves the highest-risk decision.
Do not use one sample as approval for every size, product, color, material, or later production run. Record the question, reviewer, acceptance criteria, and approved revision.
Artwork proof
Review scale, placement, names, numbers, panel crossings, and the authorized revision.
Fit sample
Review a selected product on representative riders against a named fit or sizing question.
Appearance review
Review physical color, material hand, decoration, or construction where the decision requires it.
Pre-production review
Use only when the project route identifies the product, risk, acceptance owner, and release decision.
06 / Quote variables
Compare commercial terms only after the quote basis is visible.
Product mix, quantity, artwork readiness, samples, packaging, destination, shipping responsibility, required date, and approval timing can change the applicable minimum, price, and schedule.
- 01Selected products
Product family, style direction, options, and intended use.
- 02Quantity basis
Estimated quantity by product, variant, or size where known.
- 03Development status
Artwork, sample, label, packaging, and barcode readiness.
- 04Delivery inputs
Destination, recipient model, shipping responsibility, and required in-hand date.
- 05Approval timing
Approval owner, open decisions, payment stages, and schedule assumptions.
Not assumed: discount, reseller margin, territory, exclusivity, available stock, product certification, order minimum, or a delivery guarantee. The written quote states what applies to the selected project.
07 / Replenishment & reorder
Preserve the approved range, then revalidate current conditions.
A later order should begin with the approved reference and actual channel data. It should not silently reuse outdated materials, quantities, price, or timing.
Product and SKU reference, approved artwork, size allocation, personalization, labels, barcode data, packing, and prior order record.
Sell-through or allocation evidence, required changes, current destination, recipient model, and the reason for the reorder.
Current product, materials, options, availability, order minimum, price, payment, packing, and schedule assumptions.
08 / Written approval
One approved record should control the commercial handoff.
Before release, identify the document hierarchy and the owner of each unresolved decision. A mockup, website sentence, earlier email, or first-order assumption does not override the latest accepted project record.
- Buyer brief
- Channel, products, audience, quantity, destination, required date, and open questions.
- Written quote
- Applicable products, options, quantity basis, price, payment, packing, shipping, and schedule assumptions.
- Approved specification
- Product facts, customization, artwork revision, allocation, accepted changes, and release owner.
- Reorder review
- Approved reference plus current availability, minimum, price, packing, destination, and timing.
