DESIGN PRODUCTION WHOLESALE CUSTOM PROGRAMS DISTRIBUTOR PARTNERSHIPS
- Deer Graphic jerseys: MOQ 5
- Order terms ↗
- Ready stock: confirm timing ↗
Wholesale & trade
Wholesale & trade program& B2B Programs
Plan an opening assortment, packaging, delivery and reorders for your sales channel.
Quick answer
What makes a trade inquiry easier to quote?
Tell us who you sell to, the products and quantities you need, your destination and launch date. Include packing and reorder requirements.
Next step: List opening orders, seasonal additions and reorders separately, with quantities and timing for each.
Order documents: Your approved specification, artwork, written quote and accepted order terms apply.
What needs confirmation: Certification, test results, factory ownership, customer relationships and fixed commercial terms require a named supporting source.
Wholesale & trade
Build a focused range for the way you sell.
Start with the target rider, product roles, opening quantity, size plan, packaging, and reorder needs. The written quote covers the selected project.
Explore the range
Build your cycling range.
Compare styles for your shop or distribution business and add your choices to a brief.
01 / Channel brief
Tell us how you sell.
Your sales channel affects product choices, sizes, packaging, launch timing and reorders.
- Buyer and audience
- Business type, target rider, sales channel, market, and decision owner.
- Range purpose
- Opening offer, seasonal addition, event size plan, staff apparel, or controlled reorder.
- Operating model
- Who selects, pays, receives, allocates, approves, and owns the later reorder.
- Commercial boundary
- Discount, margin, territory, exclusivity, stock, and delivery terms are not assumed.
02 / Opening range
Choose a role for each product.
Start with a core style, then add garments for specific riders, uses and seasons. Confirm sizes, artwork, packing and reorder needs.
- 01
Anchor jersey
Set the intended rider, fit direction, price position, artwork areas, and product sizing route.
- 02
Coordinated bottom
Add bib shorts or another bottom only when the riding use, support priorities, size plan, and sample question are defined.
- 03
Seasonal layer
Choose a vest or jacket for the expected weather, protection, packing or retail needs.
- 04
Rider accessory
Add accessories when compatibility, artwork scale, buyer, packaging, and reorder logic support the channel.
| Range layer | Buyer question | Record before quote |
|---|---|---|
| Core | Which product communicates the intended rider and channel? | Style, fit direction, estimated quantity, size route, artwork status. |
| Support | Which product completes a real riding or merchandising need? | Product role, compatibility, size plan, sample purpose. |
| Seasonal | Which weather or launch need justifies another SKU? | Required protection priorities, launch window, packing, inventory question. |
| Accessory | Does it support riders, retail, events, or a later reorder? | Recipient, product requirement, artwork, packaging, market documents. |
03 / Size curve
Plan quantities by size.
Use each product size chart and your customer data. Check fit before assigning quantities to sizes.
- Fit directionChoose the intended silhouette for the product and audience.
- Product-specific chartDo not convert automatically from another product, pattern, or supplier.
- Representative reviewUse a team try-on or fit sample only when it answers a named question.
- Opening size planRecord the proposed quantity by size and the evidence used to create it.
- Later correctionUse sales and fit feedback to revise future quantities. Keep the original order record.
04 / Packaging & barcode
Confirm retail and shipping details before approving packaging.
Specify hangtags, barcodes, bags, labels, cartons and packing instructions. Identify what you will supply and what needs a proposal.
- Product identity
- Style name, SKU logic, size, color reference, and variant relationship.
- Barcode ownership
- Data owner, code type, source file, verification route, placement, and readable size.
- Retail presentation
- Internal labels, hangtags, bag, warnings, inserts, and destination-market requirements.
- Packout
- Individual or bulk packing, size grouping, carton marks, buyer, and handoff model.
Barcode, packaging and compliance approval requires the relevant source, content, placement and responsible approver.
05 / Sample review
Choose the sample you need.
A sample approves only the product, size, color, material and production run agreed for that review. Record what was checked, by whom and against which criteria.
Artwork proof
Review scale, placement, names, numbers, panel crossings, and the authorized revision.
Fit sample
Review a selected product on representative riders against a named fit or sizing question.
Appearance review
Review physical color, material hand, decoration, or build where the decision requires it.
Pre-production review
Use only when the project route identifies the product, risk, acceptance owner, and release decision.
06 / Quote variables
Compare quotes for the same requirements.
Product mix, quantity, artwork readiness, samples, packaging, market, shipping responsibility, required date, and sign-off timing can change the applicable minimum, price, and schedule.
- 01Selected products
Product family, style direction, options, and intended use.
- 02Quantity basis
Estimated quantity by product, variant, or size where known.
- 03Development status
Artwork, sample, label, packaging, and barcode readiness.
- 04Delivery inputs
Destination, buyer model, shipping responsibility, and required in-hand date.
- 05Approval timing
Approval owner, open decisions, payment stages, and schedule details.
Not assumed: discount, reseller margin, territory, exclusivity, available stock, product certification, order minimum, or a delivery guarantee. The written quote states what applies to the selected project.
07 / Replenishment & reorder
Reconfirm the range before reordering.
Start with the approved order and current sales data. Reconfirm materials, quantities, price and timing.
Product and SKU reference, signed-off artwork, size plan, personalization, labels, barcode data, packing, and prior order record.
Sell-through or size plan evidence, required changes, current market, buyer model, and the reason for the reorder.
Current product, materials, options, availability, order minimum, price, payment, packing, and schedule details.
08 / Written sign-off
Approve one complete order record.
Before production, agree which documents apply and resolve outstanding decisions. Earlier mockups, emails and website guidance do not override the latest accepted order.
- Buyer brief
- Channel, products, audience, quantity, market, required date, and open questions.
- Written quote
- Applicable products, options, quantity basis, price, payment, packing, shipping, and schedule details.
- Approved specification
- Product facts, customization, artwork revision, size plan, accepted changes, and release owner.
- Reorder review
- Approved reference plus current availability, minimum, price, packing, market, and timing.
